Saudi Arabia is a jewel in a world of destination choices and we are dedicated to working in partnership with the travel trade to bring this extraordinary place to life for your clients, and our guests.
For centuries, travellers have journeyed to Saudi Arabia and its holy cities. Today, more of the Kingdom is opening to the world, and with it new reasons to come, explore and return.
Our new programming brings together Umrah and Umrah Unfolding, our Women’s Series and six ROAM Signatures spanning the people, places and interests that make Saudi Arabia extraordinary to travel through.
Umrah & Umrah Unfolding: A familiar reason for travelling to the Kingdom, with an opportunity to extend the journey and discover more of Saudi Arabia.
Women’s Series: 82% of travel decisions are influenced by women. Our Women’s Series brings together programmes shaped around female voices, interests and expertise across the Kingdom.
Source: Skift Research
ROAM Signatures: Six ways into the Kingdom, spanning Nature & Adventure, Spiritual & Religious, Heritage & Culture, Women’s Series, Sport & Entertainment, and Wellbeing & Leadership.
"What is so powerful about this photographic journey is that it is genuine, felt and honest, and yet startling and aspirational...I already miss the light in Saudi Arabia..." Ed Morris
This summer we invited internationally acclaimed creative, filmmaker and photographer, Ed Morris, on a 14-day trip across Saudi Arabia to capture his impressions of a Kingdom.