About ROAM

who are we

We are enabling travellers to discover the untapped potential of the Kingdom of Saudi Arabia. As the go-to luxury Destination Management Company, we want to help you discover this unique country through our bespoke packages and brand activations. Founded by luxury lifestyle curators, Cool Inc. and global experiential travel experts, Pelorus, we aim to re-write the narrative for luxury exploration in the Kingdom.  

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what we offer

We curate and execute luxury tours, events, and activities for you to experience the Kingdom. We have designed our own products and experiences to help you discover the wonders of Saudi Arabia. Whether that be for an authentic flavour of the Kingdom, to relax in luxury or to go on a once-in-a-lifetime adventure, we can help you or your brand experience the unexperienced.  

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Our Values

In a world facing complex environmental and social challenges, we aim to drive responsible tourism by educating consumers and promoting sustainable business practices, whilst making trips undeniably memorable. As the Kingdom strives towards its 2030 vision, Roam will be adapting and adhering to best conduct guidelines to protect the environment and drive positive reform.

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It’s a privilege to introduce ROAM into the market. Designed to showcase the Kingdom and all of its hidden gems, ROAM brings together every experience within the Cool Inc ecosystem. This partnership is at the heart of the 2030 Vision, covering tourism, hospitality, and experiences, packaged together to create 360 experiences. At Cool Inc, we aim for uniqueness, and ROAM is in line accordingly to provide luxury hospitality to the Saudi Arabian market. 

Sinan Al Saady - Founder and Group CEO at Cool Inc

Cool Inc x Pelorus

Luxury yacht on Red Sea

Cool Inc is the Kingdom’s lifestyle curator, a pioneer in the luxury lifestyle market. They are transforming hospitality across the Kingdom, changing how culinary, travel and cultural experiences are discovered. With their exclusive portfolio of leading brands, they are transforming lifestyle experiences, from destination dining and members clubs to luxury lodging, wellness experiences and adventure expeditions.

Desert sand dune adventure

To help shape and grow their bespoke travel offering and generate new, innovative ideas, they have partnered with London-born luxury experiential travel operator, Pelorus. Pelorus design and offer bespoke travel and yachting itineraries for luxury travellers from around the world. They are changing people’s perspectives on the world by focusing on the experience and our impact on the planet, ensuring each journey with them is sustainably aware, yet undeniably memorable.

Fine-dining experiences

Built on an understanding of adventure, curation and awe, this joint venture is on a mission to change the future of luxury experiential travel. With Cool Inc representing a house of brands operating across complementary sectors, and Pelorus offering extensive guidance on how to successfully curate and manage high-end travel experiences, together they provide Roam with an incredible foundation of knowledge, experience, and assets to enable us in becoming the most trusted luxury travel and tourism brand in the Kingdom.